In the Balkan region of Turkmenistan, extensive preparations are underway to celebrate the New Year. With the efforts of the Ministry of Trade and Foreign Economic Relations, the Balkan Regional Consumer Societies Union, and the local branch of the Turkmenistan Industrialists and Entrepreneurs Association, all retail outlets in the region have expanded their festive offerings. Residents and visitors can find a wide variety of food, industrial goods, and gift items.

Markets are adorned with fresh produce, sparkling globes, garlands, toys, candles, Christmas trees, and other gifts that capture the festive spirit. Modern greenhouses in Gyzylarbat, Magtymguly, Bereket districts, as well as in the cities of Balkanabat and Turkmenbashi, supply fresh vegetables and greens for the shelves of mobile trade points. High-quality meat, dairy products, vegetables, and fruits are sold at affordable prices. Beautifully packaged New Year gifts attract considerable interest from buyers.

To meet public demand, the Balkan Regional Consumer Societies Union has opened more than 100 mobile trade points across all districts and cities of the region. These mobile shops will operate until January 3, 2026, according to the «Türkmenistan» newspaper.