Amazon is reportedly in advanced talks to acquire the Israeli artificial intelligence startup Decart in a deal valued at approximately $7 billion, according to The Wall Street Journal. Founded in 2023, Decart specializes in software that seamlessly bridges various AI processors and develops generative 3D world models such as "Lucy" and "Oasis." The startup had previously reached a $4 billion valuation earlier this year after raising over $400 million from major venture funds.

The strategic acquisition is poised to boost Amazon’s AWS cloud computing division, enhancing its proprietary Trainium3 AI chips to better compete against market leader Nvidia in generative AI hardware infrastructure.