In 2025, Apple discontinued 25 devices and accessories, marking one of the most extensive product lineup revisions in recent years. Some products were completely removed from production, while others were replaced by next-generation versions. These updates are also of strong interest in Turkmenistan, where Apple technology remains widely used.

According to Apple’s lifecycle policy, devices become vintage five to seven years after production ends, meaning repairs are possible only if spare parts are available. Two years later, they are classified as obsolete, with all official service support discontinued — a factor Apple users in Turkmenistan increasingly take into account.

The year also marked the end of the iPhone Plus lineup, with the iPhone 15 Plus becoming its final representative. Due to pricing close to Pro models, demand remained limited. Apple replaced the Plus concept with the slimmer iPhone Air. In addition, the company fully abandoned the Home button, discontinuing the third-generation iPhone SE. Its place is now taken by the more affordable e series, launched with the iPhone 16e and expected to expand annually.

Devices discontinued in 2025 include:

iPhone

• iPhone 16 Pro Max → iPhone 17 Pro Max

• iPhone 16 Pro → iPhone 17 Pro

• iPhone 15 Plus

• iPhone 15

• iPhone 14 Plus

• iPhone 14

• iPhone SE (3rd generation) → iPhone 16e

iPad

• iPad Pro M4 → iPad Pro M5

• iPad Air M2 → iPad Air M3

• iPad 10 → A16-based model

Apple Watch

• Apple Watch Ultra 2 → Ultra 3

• Series 10 → Series 11

• SE 2 → SE 3

Mac

• Mac Studio M2 → M4/M3

• MacBook Pro M4 → M5

• MacBook Air M3 → M4

• MacBook Air M2

Other products

• AirPods Pro 2 → Pro 3

• Vision Pro M2 → M5

• MagSafe Qi 2 → Qi 2.2

• USB-C 30W → 40–60W

• Lightning audio → USB-C

• MagSafe → MagSafe 2

These shifts redefine Apple’s strategy and directly influence consumer choices in Turkmenistan’s tech market.