According to a global study conducted by NordVPN across 20 countries, an average resident of Italy spends approximately 25 years, 6 months, and 1 day of their lifetime on the internet. This trend highlights a fundamental shift toward an "onlife" existence—a term coined by philosophers to describe the complete blurring of boundaries between physical and digital realities. The internet is no longer just a functional tool but has evolved into an invisible, permanent infrastructure, with Italians logging nearly 50 hours online every week.

The vast majority of this online time is dedicated to digital entertainment and multimedia consumption. On a weekly basis, Italians average 6 hours and 34 minutes streaming movies and TV shows, followed closely by 4 hours and 20 minutes listening to music. Online video consumption accounts for 4 hours and 19 minutes, while social media platforms occupy 3 hours and 7 minutes of their week, alongside everyday routines like remote work, e-commerce, banking, and public digital services.

A notable emerging component of modern digital life is the use of AI-powered chatbots, to which Italians now dedicate roughly 53 minutes per week. While artificial intelligence tools do not yet rival social media or streaming services in terms of pure screen time, this metric indicates that AI has transitioned from a novel tech trend into a practical daily asset used heavily for translations, text generation, resume writing, and administrative tasks.