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Femmeli: First Steps into the World of Beauty for Kids at Ashgabat Kids Expo
Femmeli, the first certified producer of tinted lip balms in Turkmenistan, is set to make a delightful splash at Expo Kids. The brand presents a hands-on master class called “Little Lab Assistant,” transforming science into magical play. Say goodbye to dull formulas and routine—only sparkling glitter, bright smiles, and fun experiments that kids can take home.
At the master class, children will have the opportunity to create their own lip gloss, mix a unique scent, experiment with colors and fragrances, and decorate and scent bracelets. Wearing a white lab coat, with test tubes and glitter in hand, young participants will feel like real beauty scientists, making their very first beauty discovery and crafting personalized creations rich in color, scent, and creativity. This isn’t just entertainment—it’s a playful introduction to the basics of science and creative thinking, inspiring curiosity and imagination.
Femmeli’s presence at Expo Kids reflects the brand’s commitment not only to leading the beauty market but also to being actively involved in children’s cultural and educational experiences. Through such an immersive format, the brand shows that beauty and creative play can be accessible, safe, and inspiring for children from an early age.
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In the Balkan region of Turkmenistan, extensive preparations are underway to celebrate the New Year. With the efforts of the Ministry of Trade and Foreign Economic Relations, the Balkan Regional Consumer Societies Union, and the local branch of the Turkmenistan Industrialists and Entrepreneurs Association, all retail outlets in the region have expanded their festive offerings. Residents and visitors can find a wide variety of food, industrial goods, and gift items.
Markets are adorned with fresh produce, sparkling globes, garlands, toys, candles, Christmas trees, and other gifts that capture the festive spirit. Modern greenhouses in Gyzylarbat, Magtymguly, Bereket districts, as well as in the cities of Balkanabat and Turkmenbashi, supply fresh vegetables and greens for the shelves of mobile trade points. High-quality meat, dairy products, vegetables, and fruits are sold at affordable prices. Beautifully packaged New Year gifts attract considerable interest from buyers.
To meet public demand, the Balkan Regional Consumer Societies Union has opened more than 100 mobile trade points across all districts and cities of the region. These mobile shops will operate until January 3, 2026, according to the «Türkmenistan» newspaper.
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